A follower might look at your content now and then, but a community member feels connected and part of something bigger. So, building a community should be an important part of your Instagram plan.
Businesses can help build a community by replying to comments, answering questions, thanking loyal customers, and joining in on meaningful conversations. Direct messages are especially useful...
They are essentially asking one question: “Can I trust this business?”Your Instagram profile should answer that quickly. A trustworthy profile usually has a clear picture, simple bio, consistent branding, useful Highlights, good content, customer reviews, and proof that real people are involved
with your business. Social proof is especially powerful. Testimonials, user-generated...
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