Aaro Ananda, an initiative by the ABP Group, is a vibrant celebration of Bengali culture in all its hues. The app brings together a rich collection of content spanning Bengali literature, music, cinema, theatre, cuisine, and fashion—capturing the very soul of Bengal. Beyond culture, Aaro Ananda engages users with exciting games, captivating photo galleries, science and knowledge updates, news snippets, and iconic front pages from Anandabazar Patrika. Designed to inform, entertain, and inspire, Aaro Ananda is more than just an app—it’s an immersive journey through Bengal’s timeless heritage and modern creativity. Explore, experience, and rejoice in every nuance of Bengali life like never before, only on Aaro Ananda.