Market Overview:

The OSS & BSS market is experiencing rapid growth, driven by 5g network deployment and complexity, accelerated digital transformation in telecom, and integration of cloud-native architectures. According to IMARC Group's latest research publication, "OSS & BSS Market Size, Share, Trends and Forecast by Component, OSS & BSS Solution Type, Deployment Mode, Organization Size, Industry Vertical, and Region 2026-2034", The global OSS & BSS market size was valued at USD 65.81 Billion in 2025. Looking forward, IMARC Group estimates the market to reach USD 148.26 Billion by 2034, exhibiting a CAGR of 9.4% during 2026-2034.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

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Our report includes:

• Market Dynamics
• Market Trends and Market Outlook
• Competitive Analysis
• Industry Segmentation
• Strategic Recommendations

Growth Factors in the OSS & BSS Market

• 5G Network Deployment and Complexity

The widespread global deployment of 5G networks is a primary catalyst for the growth of the Operations Support Systems (OSS) and Business Support Systems (BSS) market. The sophisticated architecture of 5G, featuring technologies like network slicing and edge computing, introduces an unprecedented level of operational complexity that traditional systems cannot handle. Advanced OSS solutions are essential for the efficient management of these intricate networks, including fault detection, resource orchestration, and performance optimization. For example, the Global Mobile Suppliers Association (GSA) reports hundreds of commercial 5G service launches by operators across numerous countries, all of which require sophisticated OSS/BSS platforms to manage the increased speed, capacity, and low-latency services, thus driving significant investment in next-generation systems for service fulfillment and assurance.

• Accelerated Digital Transformation in Telecom

Digital transformation initiatives across the telecommunications sector are fundamentally driving the demand for modernized OSS/BSS solutions. Communication Service Providers (CSPs) are shifting from siloed legacy systems to unified, agile platforms to improve operational efficiency and enhance customer experience. This push is fueled by the need to support the massive increase in digital engagement; one report highlights that global mobile cellular subscriptions currently stand at approximately 8.6 billion, underscoring the necessity for robust OSS/BSS to manage this scale. Furthermore, a substantial percentage of telecom operators are investing in digital transformation programs, with a focus on real-time billing and revenue management systems, aiming to enhance transparency and prompt service delivery for a rapidly growing digital customer base.

• Integration of Cloud-Native Architectures

The migration of OSS/BSS functions to the cloud has emerged as a major growth driver, offering unparalleled scalability, flexibility, and cost-efficiency. Cloud-native architectures, built on microservices and containerization, allow CSPs to rapidly deploy new services, scale resources dynamically, and minimize capital expenditure by shifting to an operational expenditure model. For instance, data indicates that a significant majority of telecom operators globally have adopted cloud-based OSS/BSS solutions to enhance their agility. This trend is further supported by major players like Ericsson, which is focused on transforming IT and network systems through cloud-native platforms, enabling quicker time-to-market for innovative prepaid services, demonstrating a strong industry commitment to cloud adoption for core system modernization.

Key Trends in the OSS & BSS Market

• Autonomous Network Operations via AI/ML

A key emerging trend is the integration of Artificial Intelligence (AI) and Machine Learning (ML) to achieve autonomous network operations, commonly referred to as Zero-Touch Operations. This involves using intelligent algorithms within OSS to automate tasks like fault prediction, root cause analysis, and network optimization, moving from reactive to predictive management. For example, some telecom providers are implementing AI-driven automation modules in their networks, demonstrating an increase in adoption for these capabilities. Companies like Huawei are collaborating with major carriers to support the digital transformation of network design and operation, utilizing AI to streamline technical operations and enable self-healing and self-optimizing networks, significantly improving service assurance.

• Open APIs and Open Digital Architecture (ODA)

The drive toward open ecosystems is fostering the adoption of standardized Open APIs and the TM Forum's Open Digital Architecture (ODA). This trend aims to break down vendor lock-in, simplify system integration, and accelerate the development of new services. The TM Forum has a suite of over 50 standardized REST-based APIs available, and many more are currently under development, establishing a framework for seamless communication between disparate systems. This standardization is crucial as it allows operators to integrate third-party applications and services much faster than before, fostering greater innovation. This focus on open standards and certified APIs reduces the technical and organizational hurdles associated with system upgrades and integration, a major challenge in legacy environments.

• Shift to Convergent and Real-Time Billing for IoT

The proliferation of Internet of Things (IoT) devices and the need to monetize complex 5G services like network slicing are driving a significant shift toward real-time, convergent charging and billing systems within the BSS domain. Convergent billing allows a single platform to manage all services—prepaid, postpaid, and even non-telecom services like retail subscriptions—for both consumer and enterprise customers. The need for real-time capabilities is paramount for usage-based billing models essential for IoT applications, where transactions occur instantly and frequently. Data shows that the integration of real-time analytics in billing systems is on the rise, reflecting a focused industry effort to capture and manage revenue from diverse digital services and complex customer journeys with greater accuracy and flexibility.

Leading Companies Operating in the OSS & BSS Industry:

• Amdocs
• Comarch SA
• Comviva
• CSG Systems, Inc.
• Infosys Limited
• Mavenir
• Netcracker
• Nokia Corporation
• Optiva, Inc.
• Suntech S.A
• Telefonaktiebolaget LM Ericsson

OSS & BSS Market Report Segmentation:

By Component:

• Solution
• Services

In 2024, the solution segment leads the market with 62.4% share, driven by billing and revenue management systems, with Netcracker Technology recognized for its innovative OSS/BSS solutions.

By OSS & BSS Solution Type:

• Network Planning and Design
• Service Delivery
• Service Fulfillment
• Service Assurance
• Billing and Revenue Management
• Network Performance Management
• Customer and Product Management
• Others

Network planning and design dominate with 19.3% market share in 2024, enabling effective infrastructure planning and peak performance, as highlighted by Netcracker's top vendor position.

By Deployment Mode:

• On-premises
• Cloud-based

The on-premises segment leads with 62.4% market share in 2024, driven by data security and compliance concerns, with Amdocs collaborating with Microsoft to enhance cloud-native solutions.

By Organization Size:

• Small and Medium-sized Enterprises
• Large Enterprises

Large enterprises hold a 62.4% market share in 2024 due to their substantial resources and need for scalable OSS/BSS solutions that manage complex networks effectively.

By Industry Vertical:

• IT and Telecom
• BFSI
• Media and Entertainment
• Retail and E-Commerce
• Others

The IT and telecom sector leads with 61.8% market share in 2024, utilizing OSS/BSS solutions for operational efficiency and customer experience, exemplified by Vivo's automation of its B2B processes.

Regional Insights:

• North America (United States, Canada)
• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America (Brazil, Mexico, Others)
• Middle East and Africa

In 2024, North America dominates the OSS/BSS market with over 35.6% share, driven by advanced technology and a focus on digital transformation, as seen in Etiya's support for Fizz's expansion in Canada.

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